Thursday, January 8, 2015

Getting Private With Public Relations - Know Your Product or Services - Part 2 of 12

In order to gain publicity, you have to be totally familiar with the product, service or business that you are promoting.

If it is your own product, you are the best one to describe the benefits and features. If you want to publicize something else, talk to everyone involved to get the facts and details.

Consider the radius of your market. If you have a local business such as a retail store or service shop, most of your customers are from the surrounding five miles. If you are located in a large city, you may have a larger radius, but at the same time, there may be stiffer competition.

Your enterprising might be regional or statewide and your clients and customers may come from hundreds of miles, either in person or by telephone, to use your services. And, if you are the large manufacturer, your clients and customers may come from the entire United States--or you may have a worldwide audience.

Profile your customers. Who are they and what do they do? If you have a service, how often is it used? If you have a product, is it something that is bought again and again, or is it a lifetime purchase?

How much do your customers pay for your products and are you competitive with the other manufactures of the same products? If you have unusual product, are you reaching the widest audience you can?



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