Good publicity properly taken advantage of can skyrocket the success of your business.
But bad publicity improperly handled can destroy a tremendous amount of your good reputation that you've worked so hard to build.
You need to court the good publicity and know how to fix the bad publicity if it happens to you.
How To Get Free Publicity For Your Business
Would you like to expand the volume of your business? You can let thousands of people know about your service, your store, or your new products without paying a penny. Whether you want to make more sales, or get an offer on television, you can broaden the scope of your clients by free publicity.
You don't have to climb a flagpole or hire a dancing bear to attract attention and sales. In fact, with just a telephone and follow up letters and flyers, you can be making much more money than you are.
What product or business are you involved with that needs more clients or customers? You might have a neighborhood store, or you might be seeking exposure for a celebrity or politician. Maybe you have a new invention that you can't get marketed or a recently released line of designer furniture that you want to increase sales on.
How are you presently getting to customers? You may be advertising in newspapers and magazines or trade journals. Or you may be relying on a distribution agreement to retail the products your plant manufactures.
Perhaps you're an author depending on a publishing house to promote your book, but it seems to be waning. Or you could be a young comic, trying to get some more acts to further your career.
Regardless of your business or enterprise, free publicity is available to you. And you don't need any particular background or training to do it. What you do need is the belief in yourself and your product and the diligence and perseverance to continue when one idea doesn't pan out.
Take a look at the variety of types of publicity. Whether you want local increase in sales, or national fame, free publicity is available to you.
What is Publicity?
Publicity is making something known to the public, spreading information to the general local or national market. Its information with a news value used to attract public attention or support.
Everybody uses publicity. Politicians, manufactures, celebrities all use publicity to further their causes and gain attention.
And publicity isn't limited to large organizations. Small committees and enterprises use the local newspapers to publicize events and endeavors.
Publicity differs from advertising because it's free. Although some groups or individuals do trade tickets or services for free mention in publication, generally publicity is newsworthy copy that a publication produces.
Publicity is a form of promotion, although promoting a product or service may require other efforts that cost the company money. Good publicity is one of the best ways to let people know you have a worthwhile business.
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