In order to qualify for the publicity, your information must be news-worthy. Anything published in the newspapers, magazines or trade journals must be important for an event, or interesting insights in the industry.
You may have a new product or product line that can be publicized in magazines. If not, you need to come up with unique angles to get the publicity you seek.
An unusual background for the inventor of the product or owner of the manufacturing plant may make good news for the new product.
Or you may need to come up with fresh ideas for your service. For example, a short item about famous people using the service is noteworthy, or an unusual combination in the owner's biography may make a good story.
Some businesses produce literature that points out facts of the particular industry - either historical or contemporary. For example, a television news feature was done on a group of companies that check the quality of houses for interested buyers. Or, a pamphlet on cutting costs on building an addition to your house is a natural for a construction company.
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