Tuesday, December 2, 2014

Capture Prospects Contact Info And Create A List Of Quality Leads

Capturing your leads and prospects contact information when they visit your business, website or call-in, must be the foundation of your business strategies. This simple concept is a powerful and effective strategy being used by many successful businesses all over the world, but for some reason, many business owners allow prospects and leads to waltz in and out of their businesses without even getting their name, email address or phone number. 

Have you ever considered how powerful and profitable effective follow up campaigns can be to your business?  Most business owners know the truth of this strategy, but have never taken the time to implement it. Once you see how much money you are leaving on the table, you are going to kick yourself in the butt for not doing it sooner. 

The other benefit of capturing your prospects contact information is you gain the peace of mind that comes with being able to generate sales at will. You no longer have to sit on the sidelines day after day while your business has little to no customers or clients walking in the door. Now, you can control your monthly profits with precise accuracy by just doing a mail campaign.

Let's look at the numbers to see just how profitable this strategy is:    

Example 1:

  • 300  leads into your business per month
  • 5% closing ratio = 15 buyers
  • $500 average sale
  • 100 prospects x 5% closing ratio x $500 average purchase = $7,500 in sales per month.

    However, in the example above you never get a chance to sell to the other 95 prospects because you neglected to get their contact information, so that is a ton of missed opportunity. Now, look at the same example as if you captured their contact information and were able to get another five percent to come back and purchase from your business with a future compelling sale promotion.

Example 2:

  • 300  leads into your business per month
  • 10% closing rate (5% initial closing ratio PLUS 5% who buy later from your follow-up campaign = 15 buyers
  • $500 average sale
  • 300 prospects x 30 buyers x $500 average purchase = $15,000 per month!
Instead of $7,500 in sales you are now making $15,000 in sales! That is an impressive jump in sales that can be achieved by simply by collecting your prospects contact information and then following up by mail, email or phone. The best part is that all you have to do is get them back into your business and continue closing at the same ratio you already are and you can easily double your sales per month. Now, do you see how powerful and profitable this strategy can be?

However, just like many of the strategies revealed in this book, you must have proven and effective conversion scripts and systems in place to consistently and predictably get these customers back into your business to purchase from you.

Finally, you may be thinking that prospects are not willing to give you their contact information, but that is not true. The key to getting their contact information is to give them a special offer in exchange for them giving you their contact information. For example, you can offer to mail them out special promotions or offer to enter their name in a free prize giveaway. You can even offer to give them a free informative booklet in exchange for their contact information. Many of the biggest and most successful businesses in the world spend thousands of dollars building a list of prospects that may not be ready to buy from them today, because they know it means millions of dollars in profits in the future.



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