One of the best kept secrets in advertising is the power of using local cable access channels in your target market to reach prospects at little to no money out of pocket. The reason for the secrecy is mostly because big ad agencies can't charge you exorbitant fees to recommend this resource to you. In most cases, local cable access channels help you create a program to air on their channels in your geographic area at no cost, therefore you get advertising at no substantial cost to you.
While there is no monetary cost to being on public access television, there are some requirements that you must meet in order to take advantage of these incredible resource.
The first major requirement is that you must create a twenty five to thirty minute program which can be aired several times a week. The program you create must be educational and informative to the audience. My suggestion would be to partner with other local businesses to create a local expert panel show.
The products on the show could come from your business, but the advice would come from the expert panel you would bring together. You could even tape the television show in your own business using the camera equipment from the television station. With public access television, they allow you to borrow their equipment for several days at a time.
The second requirement to being on public access television is you are limited to not blatantly advertising your business or product when you are on public access television. This may seem like a huge problem, but it's really not that big of a deal. All you have to do is create a program which educates people and mention where people can reach you for more information.
You can probably even create a special website just for your program that isn't a hard selling website, but will give information about where you operate your business from.
If you do not have experience with recording and editing a television show, don't worry too much. The television station has a professionally trained staff who handles all of the details of editing and scheduling your program to air. All you have to do is produce the content and record it. The rest is handled by the local station.
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