Writing press releases is the quickest and easiest way to get local and national media outlets to notice and promote your business. Unfortunately, most business owners only think about using a press release with a grand opening. However, you should be sending out a press release at least once or twice a month, but only if you have a marketing plan that includes professionally prepared press releases which are informative, educational and entertaining.
By this point you may be asking yourself why local and nation media would be interested in your business. Well, the truth of the matter is that radio, newspaper and television stations all need news stories on a regular basis. Media outlets must have enough news to fill their air time and pages of their newspapers. Without stories to talk about newspapers, magazines and news reports become very boring and mundane.
If you implement a regular press release campaign in your business, you will begin to get offers to be in your local media. Over time you will become a local celebrity in your target market, and that will allow you to attract prospects to your business because they want to be associated with a celebrity who is successful.
Just like with many of the other strategies, your press release strategy can only work effectively if you hire a marketing-minded writer or become a good marketing-minded writer who knows how to write in a way that compels prospects to actually take the necessary action and visit your business. Do not make the mistake of thinking that any press release will be good enough. You must either learn the skill of copywriting or hire a professional copywriter to create your compelling press releases.
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