Controlling Your Online Reputation
Now, it is a very straight forward concept to go about monitoring your online reputation, but sometimes when you have let it go for a while it can be very hard to fix. You just want to act like the customer that is digging deep to find reviews about your business. Most of them will be in plain sight, and you don’t have to worry about anything that is tucked away in the search engine.
So you want to go ahead and search for reviews on your business and just take note of any of the negative reviews that you got. You want to make sure, no matter how old they are, that you try to interact with that customer and make them happy again. You just want to try to change their outlook on your company. But you want to at LEAST show that you care about your reputation by trying to fix things.
Once all of your negative reviews have been taken care of, you want to maximize the amount of positive reviews you get. So like I said before, giving the customer something in return is going to be the easiest and fastest way to getting tons of great reviews.
Customers are always asking, “Well, what do I get out of it?” This cuts that question right out of it, so they are almost forced to do something for you, since you went out of your way for them! Plus, even if you are paying up to $10 per review, you are still going to attract PLENTY of other customers to more than make up for that cost!
There’s always those business owners that ask me, “Well, can’t I just go online and make up my own reviews?” Well, YES you COULD, but… DON’T EVER DO IT! This is very unethical and it only takes one slip-up to get caught in the act. These review sites track your IP address to make sure things like this don’t happen and if they catch you, they will ban your business from their network for good.
Plus, everything you write usually looks about the same whether you think about it or not, so it would end up looking very suspicious even if you got these reviews to stick. We never recommend doing anything like this. Instead, you should just focus on getting your current customers to give you a good review.
As you can see, monitoring your reputation is a crucial aspect to your business’ success, and could potentially cause your business to fail if not done properly. So why would you let your business’ integrity be in the hands of a customer that you probably didn’t even get the pleasure of speaking with? I know I wouldn’t!
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