Friday, November 21, 2014

Key #3: Calculate Your Return On Investment For Any Marketing That You Do

This crucial key builds on the previous key that I mentioned.  Quite honestly, the only way to truly know your return on investment is to track the results of every marketing strategy. Once you know how much you are spending, then you will know exactly how much each marketing dollar is bringing back to your business.

For example, if you spent $500 on an ad in a local newspaper which generated two customers, who then spent a total of $3,500 in your business, your return on your investment is 700%! So for every $1 you spent, you received $7 back. That's a very good investment by my standards.

Be sure to stay tuned for Key #4



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