Friday, November 21, 2014

Key #2 - Find Out The Source Of Every Lead That Comes Into Your Business

If there was one piece of advice that I would want you to remember from this entire book, it would be tracking where every lead comes from that you get into your business. In order to track where your leads come from, you can ask prospects when they walk into your business or you can use special phone numbers with unique extensions in your ads. You can also use five page websites designed for a specific sale, coupons, tracking codes or anything else you can think of know exactly where your prospects are coming from.

At the end of the day, you absolutely need to know exactly where your leads are coming from, so that you can know exactly what's working in your business. Once you know where your leads are coming from, then you can begin to invest marketing in those specific areas that are generating the best leads and customers. Without tracking your leads, you will always be wasting thousands of dollars on ineffective marketing strategies.

Be sure to stay tuned for Key #3



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