Now, coming up with a twelve month marketing plan may seem like a daunting task, but most of the work is already completed for you. How, you ask? Well, customers are already expecting you to have a special sale or promotion at least once a month, on the major holidays. Therefore, you don't have to recreate the wheel; you can just ride the wave of marketing and advertising messages that are already around that time frame.
While the dates are already set on the calendar, it is still important that you have compelling words and language in your advertisements that reward your customers for buying from you on that specific holiday. Do NOT run a general advertisement that simply says you have stuff on sale. Your ads need to match the holiday theme as closely as possible.
The other benefit you receive from creating a yearly marketing calendar is you will gain a feeling of confidence and reassurance because you are not just sitting on your hands, day-in and day-out, waiting for customers to just walk in and maybe buy something from you.
Let's look at a sample twelve month marketing calendar that you could create around monthly holidays:
- January – New Year's
- February – Valentine's Day
- March – President's Day
- April – April Fool's/Easter
- May – Mother's Day
- June – Father's Day
- July – Fourth of July
- August – (There are no major U.S. Holidays, so do a friends and family sale)
- September – Labor Day
- October – Halloween
- November – Thanksgiving
- December - Christmas
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