Have you ever taken the time to think about these things from a
business owner's point of view? The reason why these companies use these
strategies is because these strategies generate more sales and profits. Grocery
stores have been using this strategy for many years because their customers are
accustomed to saving coupons and purchasing items which are on sale. The reason
why businesses collect customer opinions and feedback is because it allows them
to keep their pulse on the rapid changes in the marketplace, while also
allowing them to see the areas of their business they need to improve or
change.
However, most other businesses have yet to catch on to this
profitable strategy. In fact, many business owners in other industries that
hire me have never even considered the possibility of having a mini-ad,
discount or coupon printed on their sales receipts. You can even have your
refer-a-friend rewards program ad on the receipt. This transforms a useless
piece of paper into a money-generating magnet, just by making a simple change.
You can also put an ad on your receipts highlighting your
testimonial or customer feedback phone number. To do this just call your phone
service provider and let them know that you want a voicemail only phone number.
This extra voicemail phone number may only costs five or ten bucks a month, but
the advantage is tremendous. By using this technique, you discover exactly what
your customers want and their view of how their experience went. Once you get
the testimonial, you can now use that in all your other advertising to prove to
prospects that you are the best option in your market place which provides
social proof that you are a leader in your industry.
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Monday, December 8, 2014
Transform Your Customer Receipts Into More Sales
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