Let me prove it to you. When someone
calls your business asking for directions to your location, what do you give
them? Directions, of course. When a customer calls and asks you the price for
delivery, what do you give them? Delivery price, of course. Well, do you know
if and when that person on the phone is planning on coming into your business?
Do you know if they are even planning to come into your business at all? The
answer is probably not.
However, what if you offered incoming
phone call prospects the option to take advantage of the special sale you are
having for today only for 5% - 10% off for first-time buyers, if they come to
your business today to make a purchase. Do you think that would give them an
incentive to come into your business today? What about offering to put them on
a mailing list for the next big promotions or sale that you are having? See,
your priorities for every incoming phone call you receive from a prospect
should be the following:
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If you are truly seeking profitable
success with your incoming phone calls, it is also important that you select
and train the best staff person to answer your phone. I am fairly confident
that you have someone on your staff that sounds nice, pleasant and professional
on the phone and truly enjoys talking to customers. This is the type of person
you want answering your phones on a daily basis. With a proven script, you will
be surprised at how many prospects will give you a chance to earn their
business simply because someone spoke nicely to them, captured their contact
information and set an appointment.
You also will want to train this staff
person to follow-up on outgoing calls to prospects and leads that are in your
marketing funnel. Sometimes prospects just need to know that someone cares
enough about their needs and wants, to make a little extra effort. This simple
little strategy has paid huge rewards over the years for my clients, and it
doesn't cost you one extra penny.
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