Controlling Your Online Reputation
Now, it is a
very straight forward concept to go about monitoring your online reputation,
but sometimes when you have let it go for a while it can be very hard to fix.
You just want to act like the customer that is digging deep to find reviews
about your business. Most of them will be in plain sight, and you don’t have to
worry about anything that is tucked away in the search engine.
So you want
to go ahead and search for reviews on your business and just take note of any
of the negative reviews that you got. You want to make sure, no matter how old
they are, that you try to interact with that customer and make them happy
again. You just want to try to change their outlook on your company. But you
want to at LEAST show that you care about your reputation by trying to fix
things.
Once all of
your negative reviews have been taken care of, you want to maximize the amount
of positive reviews you get. So like I said before, giving the customer
something in return is going to be the easiest and fastest way to getting tons
of great reviews.
Customers
are always asking, “Well, what do I get out of it?” This cuts that question
right out of it, so they are almost forced to do something for you, since you
went out of your way for them! Plus, even if you are paying up to $10 per
review, you are still going to attract PLENTY of other customers to more than
make up for that cost!
There’s
always those business owners that ask me, “Well, can’t I just go online and
make up my own reviews?” Well, YES you COULD, but… DON’T EVER DO IT! This is
very unethical and it only takes one slip-up to get caught in the act. These
review sites track your IP address to make sure things like this don’t happen
and if they catch you, they will ban your business from their network for good.
Plus,
everything you write usually looks about the same whether you think about it or
not, so it would end up looking very suspicious even if you got these reviews
to stick. We never recommend doing anything like this. Instead, you should just
focus on getting your current customers to give you a good review.
As you can
see, monitoring your reputation is a crucial aspect to your business’ success,
and could potentially cause your business to fail if not done properly. So why
would you let your business’ integrity be in the hands of a customer that you
probably didn’t even get the pleasure of speaking with? I know I wouldn’t!
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