These
statistics will hopefully help you understand why you need online reputation
management regardless of your current online status, whether it be good or bad.
The biggest
one is definitely the fact that 75% of consumers look online for reviews before
doing business with a certain company. These consumers trust what their peers
have to say, therefore when they see a review, whether it be good or bad, it
will influence their purchasing decision in some way.
This means
that you want to make sure that all of your happy customers are leaving you
reviews on a constant basis. You want to incentivize these reviews if you have
to by either giving away a discount or even a free t-shirt in return for the
customer leaving you a review. Trust me, these reviews can potentially be worth
a lot more than a t-shirt is!
Now, over
the last year, traffic to the major review sites has increased by over 100%.
This means that people are turning to these review sites more than ever, and
that percentage is going to be on the rise. So you want to make sure that you
take care of things now before it is too late.
The Wall
Street Journal even said that 92% of consumers have more confidence in
information that they found online than hearing it from a salesperson or any
other source of information.
Let’s look
at a few more statistics:
- 97% of people who made a purchase based off of a review that they saw found the review to be correct! This makes people trust review sites even more. (ComScore)
- 50% of consumers use the internet before they even take a trip to the establishment. (Verdict Research)
- 61% of people rely on their peer’s reviews for information on products or brands that they are interested in before making their final buying decision. (RazorFish)
- 75% of people do not believe what companies have to say in their advertisements! (Yankelovich)
As you can
see, these statistics speak for themselves. You need to make sure that your
reputation is up to par, as this is the “norm” of the 21st century.
If you don’t stay on top of things you could be digging your own business’
grave without even knowing.
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